That is why customers are abandoning businesses’ websites in droves.
Nearly half 47% of UK businesses are unsure about their website design’s capacity to sway clients. Additionally, 92% of UK company executives believe this loses them up to £100,000 in sales each year.
A content management system vendor surveyed several company leaders at “mid-sized” e-commerce businesses in the US and Europe about their website expenses and revenue growth.
Businesses like to spend £336,500 on marketing on average over a half-decade period, with a quarter paying £500,000 or more. Many businesses still do not feel the internet is a meaningful or profitable environment.
Unflattering Website design
According to a recent survey by a CMS vendor of 6,000 customers in the United States and Europe. The poll found that 60% of them abandon 5 online transactions each year owing to poor user experience on websites.
Consequently, businesses in the UK and around the globe are forced to have “embarrassing” websites.
According to the CMS vendor, this is a concern, given how far online design tools have advanced.
At first glance, these findings appear to be diametrically opposed. On the one hand, businesses feel their websites are costly embarrassments. However, on the other hand, they seem content with their performance. The explanation for it is that expectations are too low.
Many businesses assume that marketing technology is inherently expensive, difficult, and time-consuming to master. This is no longer the case.
A new wave of API-first, best-of-breed technology is presently challenging the market. Thus, it makes the martech stack not only more cost-effective but also more user-friendly for the teams working with it.
The availability of a wide range of easy online tools has made it possible for businesses of all sizes to have a compelling online presence. This includes e-commerce website designing tools, CMS providers like WordPress hosts, and even basic solutions like links in bio tools.
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